Change4Life's aim is to inspire a broad coalition of people, including the NHS, local authorities, businesses, charities, schools, families, community leaders - in fact anyone working with families or individuals - to all play a part in improving the nation's health and well-being by encouraging everyone to eat well, move more and live longer.
Change4Life uses cartoon imagery and informal, non-judgmental language to suggest easy diet and exercise swaps. It also offers support so that our audience is more likely to make the changes they need to a more healthy lifestyle.
In addition to talking to people directly through TV advertising and online, a key part of Change4Life is its partnership with others to deliver its message.
For further information, to find your local groups, sign up and enjoy full health benefits please visit the website link below.