The 'Quieter Hour' takes place every Saturday in all stores from 9 am to 10am.
With the support of the National Autistic Society Morrisons introduced their 'Quieter Hour' for autistic people and those with autistic children. The initiative aims to provide alternative experience for people who can find shopping in a supermarket an anxious experience.
During Quieter Hours Morrisons stores will:
- Dim the lights
- Turn music and radio off
- Avoid making tannoy announcements
- Reduce movements of trolleys and baskets
- Turn chekout beeps and other electrical noises down
- Place a poster outside to tell customers it's Quieter Hour